Knives Ginsu
Why Do Viewers Watch DRTV?
There are many reasons why viewers like DRTV, or infomercials are they are commonly called by the public. First of all, DRTV makes purchasing an item extremely easy. All that’s necessary is to pick up the phone or visit the company’s URL. No driving to the store or looking for the product is necessary. That really appeals to viewers who are already busy. Not to mention, DRTV ensures the shopper buys the exact product they are looking for. All too often with typical television advertising potential customers are lost to competitors because they arrive at the store and can’t find the product, can’t remember the exact name of the product, or simply find a product that looks more appealing. Through DRTV viewers are able to purchase the product they are watching at that exact moment. Many viewers have had the experience of watching a regular commercial and buying the wrong product from the store. This makes them more likely to watch the infomercial and buy the exact product they want to avoid this situation in the future. Customers also watch DRTV because they have had positive experiences in the past. Many of the products sold through DRTV are high quality products sold at affordable prices. As a result, past infomercial shoppers feel like they are getting a good deal and quality products when they shop through infomercials. That is another reason why infomercials are so alluring. Branding is also important and infomercials allow companies to establish their brand. Then, viewers will see the brand item being shown on an infomercial and feel inclined to make a purchase. It’s Fun Another reason that viewers enjoy DRTV is because it is actually fun. It’s like watching any other type of programming that catches your attention and shows you amazing things. For example, recall the Ginsu Knives infomercials from the 1980s. It was truly amazing to watch how the knives could cut the vegetables after sawing through a metal pipe. That was truly eye opening and enjoyable fun for the entire family. As a result, many sets of those knives were sold. That’s a great example for DRTV marketers to follow, too. Make the infomercial exciting, fun, and more people will tune in. These are just a few of the reasons why people choose to watch DRTV. Of course, there are many other reasons, too, but these are some of the most common. It’s important for DRTV marketers to clue into why people watch infomercials in the first place so that they can take advantage of that information and gear their DRTV programming in the right direction.
About the Author
To learn more about direct response television advertising, media, and DRTV, visit DRTV Agency A. Eicoff & Co.
PSALM ONE – Ginsu Knives featuring Del the Funkee Homosapien
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Ginsu 04817 International Traditions 14-Piece Knife Set with Block, Natural $29.99 Many associate Ginsu knives with the product’s kitschy infomercial from the â70s that begins with a karate kick to a watermelon and proceeds with a demo of these knives cutting through just about anything in the house. Like the original product, Ginsu’s International Traditions is designed for the home cook who is not attuned to the maintenance required of a more high-end knife. H… |
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Ginsu 14-Piece Stainless Steel Knife Set, with Black Block Ginsu knives have commercial quality, high carbon, Japanese stainless steel blades. Stainless Steel handles are built for extreem strength and durability. Hardwood storage blocks keep your knives organized, safe and ready to use. This set includes: Chef�s Knife, Santoku, 6 Steak Knives, Bread Knife, Boning Knife, Utility Knife, Paring Knife, Shears, Versatile Hardwood Storage Block… |
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Miracle Blade III 91M3RBXST2 Perfection Series 11-Piece Cutlery Set $19.95 Over 12 million Miracle Blade knives have been sold since 1989. Now the best just got better! The new Miracle Blade III Perfection Series are the last knives you’ll ever need. Every order comes with a 30 day money back guarantee (less s&p), and a lifetime warranty! Set includes a variety of knives for virtually every kitchen task…. |
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Jerry Seinfeld Live on Broadway: I’m Telling You for the Last Time $1.79 When Seinfeld wrapped up its ninth and final season in the spring of 1998, the popular show’s namesake and cocreator decided to offer a symbolic gesture to his fans. Taped for HBO in August 1998, on the final date of Jerry Seinfeld’s tour appearances at New York City’s Broadhurst Theater, I’m Telling You for the Last Time presents the standup comedian’s so-called “final” standup, or at least his f… |
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Model 1769 CUTCO Hunting Knives with leather sheaths. 5-3/8 High Carbon Stainless Double-D® serrated blade and classic dark brown or white (pearl) Highly Engineered Thermo-Resin handles $148.00 CUTCO’s original hunting knife has been a member of the line for nearly half a century and is still a favorite today. Its comfort grip handle offers maximum control. CUTCO’s Double-D® serrated blade makes easy work of field dressing large game such as bear, elk, moose & deer, and skinning animal hides…. |
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Alberto Rossini, Piz Zupo Damascus hunting knife w stag horn handle $59.00 Specifications and Features: Alberto Rossini – Piz Zupo, Damascus hunting knife with handle made from stag horn The Piz Zupo knife is based on the unique design of Alberto Rossini, a swiss knife maker and designer. The blade measures 4 1/4 inch. The handle is made of thick stag horn. The damacus blade is made of high quality 440C steel blade core and 72 layers folded damascus steel with a hardness… |
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Ginsu Damascus Series 4.5 Inch Gut Hook Fixed Blade $34.97 Ginsu Outdoors 4.5″ Gut Hook Hunting Knife. You know the name. You know the knife. “So sharp it can cut through a nail, a tin can, and a radiator hose and still cut a tomato paper thin.” That was the original, released over 30 years ago to critical praise and massive popularity, and for good reason. The recipe’s been refined a bit, but that same razor-sharp legacy lives on in this fixed-blade hunt… |
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Pitch People $39.99 Everyone has seen them the guy on late night TV showing the latest, must-have gadget or the woman at a State Fair squeezing several pints of water from the small head of a miracle mop. Pitch People is the first feature film ever — to take an inside look at this dynamic world…. |
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Cutco Trimmer Classic Dark Brown Handles Like New This is the Cutco Trimmer. One of the most popular and must have knives by the world’s finest cutlery company Cutco…. |
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Ginsu Home Basics 36-Piece Knife Block Set $24.99 Ginsu HomeBasics 36pc Knife/Block/Utensil Set…. |